This module is designed for individuals interested in mobile app marketing and optimization. It provides a comprehensive overview of ASO principles, techniques, and strategies, preparing students for roles such as app marketers, mobile app developers, and digital marketers specializing in mobile apps.
- Introduction to ASO
- Keyword Research and Optimization
- App Store Listing Optimization
- User Ratings and Reviews Management
- App Localization and Internationalization
- App Store A/B Testing
- App Store Analytics and Performance Tracking
Upon completion of the App Store Optimization (ASO) Proficient in conducting keyword research, optimizing app store listings, managing user feedback, and analyzing app store data, they demonstrate their ability to improve app visibility, increase downloads, and enhance user engagement effectively.